Top 16 Crypto Influencers and KOLs to Follow in 2024

Eliman Dambell

Last updated:

| 15 min read

In the fast-paced world of cryptocurrency, staying updated with the latest trends, news, and insights is crucial for investors and enthusiasts alike. In some instances, the biggest crypto influencer will provide an analysis of the market or discuss upcoming presales that could generate potential gains in the future.

Following top crypto influencers and key opinion leaders (KOL) can provide valuable insights and perspectives on the ever-changing landscape of digital assets. Here, we’ve compiled a list of the top 15 crypto influencers and KOLs to follow in 2024.

List of the Best Crypto Influencers in 2024

There are thousands of cryptocurrency influencers currently in the market. However, when it comes to navigating the complex world of cryptocurrency, these influencers and KOLs on our list are at the forefront.

From industry veterans to emerging voices, this curated list of crypto influencers encompasses a diverse range of perspectives.

  1. TodayTrader – Successful crypto trader and analyst, providing detailed insights into market trends and future prospects.
  2. Jacob Crypto Bury – Best crypto influencer known for his in-depth technical analysis and market insights.
  3. Conor Kenny – A rising star in the crypto community, sharing valuable insights and project reviews.
  4. Clay Bro – Renowned for his engaging content and educational videos on blockchain technology.
  5. Vitalik Buterin – The co-founder of Ethereum, offering valuable insights into Ethereum’s development and prospects.
  6. Michael Saylor – Bitcoin maximalist, Founder of MicroStrategy, and one of the best crypto experts to follow
  7. Anthony Pompliano – Over 250,000 substack subscribers, known for his bullish outlook on Bitcoin and blockchain technology.
  8. Plan B – Creator of the stock-to-flow model for Bitcoin, offering unique insights into Crypto price dynamics.
  9. Ben Armstong –  Host of the YouTube channel ‘BitBoy Crypto,’ which covers a wide range of crypto-related topics.
  10. CZ Binance –  Ex- CEO of Binance, one of the largest cryptocurrency exchanges in the world.
  11. Lark Davis – A popular crypto YouTuber known for his in-depth reviews and analysis of various blockchain projects.
  12. Charlie Lee – Creator of Litecoin and a prominent figure in the cryptocurrency community.
  13. Lady of Crypto – Known for her insightful commentary on emerging cryptocurrency trends and market movements.
  14. Brian Armstrong – CEO and co-founder of Coinbase, one of the largest centralized crypto exchanges.
  15. Max Keiser –  Host of the ‘Keiser Report,’ offering unique perspectives on economics and cryptocurrencies.
  16. Kris | – Co-founder of, providing insights into the future of digital finance.

The Top 16 Crypto Influencers to Follow – A Closer Look

These crypto influencers and KOLs offer valuable insights and perspectives on various aspects of the cryptocurrency industry. Our list includes the biggest names in crypto and some lesser-known but impactful YouTube crypto influencers.

Our list aims to highlight the best crypto influencers to follow to keep informed on future and current trends.  Let’s take a closer look at each of them and what they are best known for:

1. TodayTrader – Successful Crypto Trader & Analyst

TodayTrader is well-known as a leading crypto influencer who exposes subscribers to cryptocurrencies with the potential for exponential growth.

The presentation style adopted by TodayTrader makes it easy for newbies to understand some of the most technical aspects of crypto trading.


TodayTrader trains subscribers on how to make use of a variety of tools and strategies so as to maximize their investments. Follow TodayTrader today to stay abreast of market trends and future prospects in the crypto world.

Platform: YouTube, X (Twitter)

Followers: Over 15k subscribers

Known for: Market trends, Technical analysis, and Trading strategies

Subscribe to TodayTrader

2. Jacob Crypto Bury – Best Crypto Influencer for New Presales and Crypto Projects

Jacob Bury, better known as Jacob Crypto Bur, is a social media influencer who helps beginners in the cryptocurrency space find the best upcoming cryptocurrencies to invest in.

Across all of his channels, he has over 150,000 subscribers and is known for being one of the early voices to discuss successful meme coins like Dogwifhat before its boom and, more recently, Dogecoin20.

Jacob's Crypto Clan

Platform: YouTube, X (Twitter), Discord

Followers: 150K

Known For: New cryptos, Technical analysis, and market insights.

Subscribe to Jacob Bury

3. Conor Kenny – Popular Crypto YouTuber Finding Upcoming Altcoins

Conor has been a crypto YouTuber since 2017 and has gained almost 200,000 subscribers on the platform during that time. He mostly discusses Bitcoin, Ethereum, and the best gems of the alternative crypto (altcoin) market.

Heading into 2024, XRP was one such coin he expected to make strong gains. At the time of his analysis, the price was at $0.50 and rose to a high of $0.74 months later in March.

Connor Kenny profile

Platform: YouTube, X (Twitter), Instagram 

Followers: 240K

Known For: Project reviews and market analysis.

Subscribe to Conor Kenny

4. ClayBro – Meme Coin Influencer Analysing Future Viral Coins

Leveraging the “Crypto Bro” saying, Clay Bro has gained popularity for his videos on the best dog-themed cryptos in the market. He has covered the likes of the Shiba Inu coin, Dogverse, and alternative meme coin Sponge V2. which is the latest version of the meme coin which rose by 100X last year.

ClayBro Crypto

Platform: YouTube, X (Twitter)

Followers: 140K

Known For: Educational content on blockchain technology.

Subscribe to Conor Kenny

5. Vitalik Buterin – Ethereum Co-Founder, Posts Insightful Crypto Tweets

Vitalik is the co-founder of Ethereum, the second-largest cryptocurrency by market capitalization. He often tweets and writes blog posts on Ethereum’s development and other more mainstream topics within the industry.

Vitalik Buterin Twitter bio

Platform: X (Twitter)

Followers: 5.3M

Known For: Ethereum development and insights.

6. Michael Saylor – Bitcoin investor and Founder of MicroStrategy

Michael Saylor is another of the best crypto Twitter influencers and a Bitcoin investor who believes it will become the ultimate store of value, surpassing gold and other traditional fiat currencies. His firm Microstrategy holds over 214,246 bitcoins valued at nearly $7 billion.

Michael Saylor Twitter

Platform: X (Twitter)

Followers: 3.4M

Known For: Expert on Bitcoin and decentralized finance (DeFi).

7. Anthony Pompliano  – Pomp Offers Insights into Crypto and New Technologies

Anthony Pompliano, also known as “Pomp,” is a prominent figure in the cryptocurrency industry, with a substantial following on Substack. With over 250,000 subscribers, Pompliano is renowned for his bullish outlook on Bitcoin and blockchain technology.

His insightful newsletters provide valuable analysis and commentary on the latest trends and developments in the crypto space, making him a trusted source of information for investors and enthusiasts alike.

Platform: X (Twitter), Substack

Followers: 1.8M

Known For: Bullish outlook on Bitcoin and blockchain technology

8. Plan B – Pseudo Technical Analysts Popularized Stock-to-Flow Model

Plan B is widely recognized in the cryptocurrency community for developing the stock-to-flow model for Bitcoin. With his unique insights into crypto price dynamics, Plan B has garnered a significant following on Twitter.

His groundbreaking model has become a staple in the crypto industry for analyzing Bitcoin’s scarcity and its potential impact on its price trajectory.

Plan B Twitter

Platform: X (Twitter)

Followers: 1.9M

Known For: Creator of the stock-to-flow model for Bitcoin

9. Ben Armstong – Host of BitBoy YouTube Channel

Ben Armstong, also known as BitBoy Crypto, is a prominent YouTuber covering a wide range of crypto-related topics. With his engaging and informative content, Armstong has built a loyal following on YouTube. From project reviews to market analysis, BitBoy Crypto provides valuable insights for both new and experienced crypto enthusiasts.

BitBoy profile

Platform: X (Twitter)

Followers: 1.9M

Known For: Host of the YouTube channel ‘BitBoy Crypto’

10. CZ (Changpeng Zhao) – Ex-CEO of CEX Platform Binance

Changpeng Zhao, commonly known as CZ, is the former CEO of Binance, one of the largest cryptocurrency exchanges globally. With his leadership, Binance has become a dominant force in the crypto industry. CZ’s insights and updates on Twitter offer valuable perspectives on market trends and developments, making him a key influencer in the crypto community.

CZ Binance

Platform: X (Twitter)

Followers: 9.1M

Known For:  Ex-CEO of Binance, one of the largest cryptocurrency exchanges in the world

11. Lark Davis -Crypto Investment Influencer with 500k YouTuber subscribers

Lark Davis is one of the more popular bitcoin influencers and crypto YouTubers. He is renowned for his comprehensive reviews and analysis of various blockchain projects. With his insightful content, Davis provides valuable information and perspectives for crypto investors and enthusiasts.

His YouTube channel serves as a go-to resource for staying updated on the latest developments in the crypto space and has over 500,000 subscribers.

Lark Davis Twitter

Platform: YouTube, X (Twitter)

Followers: 1.7M

Known For: Reviews and analysis of various blockchain projects

12. Charlie Lee – Founder of Litecoin, a Top 20 Cryptocurrency

Charlie Lee is a prominent figure in the cryptocurrency community, best known as the creator of Litecoin. With his extensive experience and contributions to the industry, Lee has earned a significant following on Twitter.

He shares valuable insights and updates on blockchain technology, cryptocurrencies, and the broader financial markets, making him a respected influencer in the crypto space.

Charlie Lee Litecoin

Platform: X (Twitter)

Followers: 1M

Known For: Creator of Litecoin and a prominent figure in the crypto community

13. Lady of Crypto – Educational and well-researched Influencer

The Lady of Crypto is recognized for her insightful commentary on emerging cryptocurrency trends and market movements. With her expertise and analysis, she provides valuable perspectives for navigating the dynamic crypto landscape.

Her Twitter feed offers a wealth of information and insights for both novice and experienced crypto enthusiasts.

Lady of Crypto Twitter

Platform: X (Twitter), YouTube

Followers: 650K

Known For: Education and commentary on emerging cryptocurrency trends

14. Brian Armstrong – Coinbase CEO Providing Regulatory Insights

Brian Armstrong is the CEO and co-founder of Coinbase, one of the largest centralized cryptocurrency exchanges globally.

With his leadership, Coinbase has become a cornerstone of the crypto ecosystem, providing a user-friendly platform for buying, selling, and storing digital assets. Armstrong’s updates on Twitter offer valuable perspectives on the evolving crypto regulatory challenges from authorities like the SEC.

Platform: X (Twitter) 

Followers: 1.3M

Known For: CEO and co-founder of Coinbase

15. Max Keiser – Influential Twitter and YouTube Commentator

Max Keiser is a well-known figure in the world of economics and cryptocurrencies, serving as the host of the ‘Keiser Report.’ With his unique insights and analysis, Keiser offers thought-provoking commentary on financial markets, economics, and the crypto industry.

His YouTube channel and Twitter feed are valuable resources for staying informed about the latest developments and trends in the crypto space.

Max Keiser Twitter

Platform: X (Twitter) 

Followers: 560K

Known For: Host of the ‘Keiser Report,’ offering unique perspectives on economics

16. Kris | – CEO of Tweeting All Things DeFi

Kris is a co-founder of, a leading platform in the digital finance space. With his deep understanding of the crypto industry and fintech trends, Kris provides valuable insights into the future of digital finance.

Through his presence on Twitter, he shares updates, analysis, and thought leadership on emerging technologies and innovations in the financial sector.

Kris Twitter

Platform: X (Twitter)

Followers: 270K

Known For: Co-founder of, providing insights into the future of digital finance

What is a Crypto Influencer?

A crypto influencer is an individual or entity with a significant following and influence within the cryptocurrency community. These influencers provide valuable insights, analysis, and recommendations on various aspects of the cryptocurrency market, including investment opportunities, market trends, and project reviews.

They often leverage social media platforms like X (Twitter), Discord, and YouTube channels to share their knowledge and expertise with their audience. A lot often forecast future trends and exciting cryptos to buy based on the hope of high returns.

What Does KOL Mean in Crypto?

KOL in crypto means Key Opinion Leader and refers to individuals who hold significant influence over others’ opinions, particularly in the crypto industry. They are respected figures with expertise and credibility whose views and recommendations hold weight among their followers and the broader community.

Although not on our list as he does not often post about crypto, Elon Musk often shifts the market with just a Tweet. This makes him a crypto KOL.

The Different Types of Crypto Influencers

In the crypto space, influencers can be found across various platforms, each with its unique audience and engagement dynamics. From X (Twitter), YouTube and even TikTok crypto influencers. Let’s break down each in more detail.

Crypto X (Twitter) Influencers

Crypto Twitter influencers are individuals who share insights, analysis, and opinions about cryptocurrencies and blockchain technology on the X (Twitter) platform. Because they can share both short and long-form messages with a wide audience, Twitter has become a popular tool for the market.

However, scammers and bots also use the platform to spread misinformation, so if you use it, ensure you research those you follow. Examples of good influencers on Twitter include Jacob Bury (@BuryCrypto), Anthony Pompliano (@APompliano), known for his bullish outlook on Bitcoin, and CZ Binance (@cz_binance), the former CEO of Binance.

YouTube Crypto Influencers

YouTube crypto influencers create video content covering a wide range of topics related to cryptocurrencies, including tutorials, market analysis, and project reviews. Some prominent examples include ClayBro and Jacob Crypto Bury, known for his in-depth blockchain project reviews. For more examples, check out our page on the best crypto YouTube channels.

TikTok Crypto Influencers

TikTok crypto influencers leverage the platform’s short-form video format to share bite-sized content on crypto news, market trends, and investment strategies. Examples include Cryptonary and Lady of Crypto, who provide educational content and market insights to their followers.

Entrepreneurs and Celebrities

Entrepreneurs and celebrities often wield significant influence in the crypto world, even if they do not consider themselves crypto influencers. Figures like Vitalik Buterin, the co-founder of Ethereum, and Elon Musk, the CEO of Tesla and SpaceX, are known for their impact on crypto markets with their tweets and public statements.

Musk has been highly influential in the world of meme coins and has even accepted the token as a method of payment for Tesla merch. He’s also hinted at allowing it for vehicle purchases in the future.

Who are the Biggest Crypto Influencers?

Despite there being thousands of influencers all over social media, only a handful have any real impact and value to crypto investors. These influencers provide insights on current and future market trends, as well as help to educate the ecosystem on the latest developments. Here are some of the biggest influencers in crypto.

  • TodayTrader
  • Anthony Pompliano
  • Ben Armstrong
  • CZ Binance
  • Vitalik Buterin
  • Jacob Crypto Bury
  • Plan B
  • Charlie Lee
  • Brian Armstrong
  • Max Keiser

Some of you may want to know “how to find crypto influencers?” Let’s look at this below.

How to Find Crypto Influencers for Promotion

It can be difficult to find a crypto influencer that is credible and offers real value to budding investors. Here is a step-by-step guide on how to find influencers.

  1. Use social media listening tools: To identify influencers relevant to your niche, you should use social media and search for specific topics that you may be interested in. For example, if you search for “best meme coin projects” on YouTube, you will see a long list of videos from different influencers.
  2. Research influencers: Check out the influencers’ engagement metrics, follower demographics, and content quality. Also, read their comments to see if subscribers have had any past successes listening to this influencer.
  3. Contact marketing companies: Some marketing companies will have vetted influencers on their roster. This can be a good way to find influencers and have the details handled by the marketing team.

How Much Do Crypto Influencers Make?

It’s hard to answer the question of how much crypto influencers make, as several variables affect it. Crypto influencers’ earnings are based on factors such as their follower count, engagement rates, and the type of promotions they undertake. They may earn income through sponsored content, affiliate marketing, speaking engagements, and product endorsements, with top influencers commanding substantial fees for their services.

  • Sponsored Content: Crypto influencers often collaborate with projects and companies to create sponsored content, including sponsored posts, videos, and articles. They may receive payment in fiat currency or cryptocurrency for promoting specific products, services, or ICOs.
  • Affiliate Marketing: Many crypto influencers earn commissions through affiliate marketing by promoting crypto-related products and services, such as exchanges, wallets, trading platforms, and educational courses. They receive a commission for each sale or referral generated through their unique affiliate links.
  • Product Endorsements: Crypto influencers with a strong personal brand may collaborate with companies to endorse their products or services. This could include endorsing hardware wallets, trading platforms, educational resources, or blockchain projects. In exchange, they may receive payment, free products, or other perks.
  • Donations and Tips: Some crypto influencers receive donations and tips from their followers in cryptocurrency, particularly if they provide valuable content, analysis, or trading signals. Platforms like Patreon, Twitch, and crypto-specific tipping services enable fans to support their favorite influencers directly.


The world of cryptocurrency is vibrant and dynamic, with crypto influencers playing a crucial role in shaping trends, disseminating information, and driving adoption. From established industry leaders to emerging voices, these influencers wield significant influence over market sentiment, investment decisions, and community engagement within the crypto ecosystem. Each influencer brings their unique perspective, expertise, and style to the table.

One name that stands out as a top influencer for emerging cryptos is TodayTrader. With a keen eye for spotting some of the new cryptocurrencies with the most potential, TodayTrader has earned a reputation as a trusted authority in the crypto space.


What does it mean to be a crypto influencer?

Crypto influencers are individuals who leverage their expertise and online presence to educate, inform, and influence others in the cryptocurrency space.

Who is the biggest crypto influencer?

The biggest crypto influencer may vary depending on metrics such as follower count, engagement, and industry reputation. Some notable names include TodayTrader, Anthony Pompliano, Jacob Bury, and Vitalik Buterin.

What is a crypto KOL?

A crypto KOL, or Key Opinion Leader, is an influential figure in the cryptocurrency industry whose opinions and recommendations carry weight among followers and the broader community.

What platform is best for crypto influencers?

Crypto influencers can be found across various platforms, including Twitter, YouTube, TikTok, and Discord. The best platform depends on the influencer’s target audience and content format preferences.

How much does it cost to hire a crypto influencer?

The cost of hiring a crypto influencer depends on factors such as their follower count, engagement rates, and the scope of the campaign. Fees can range from a few hundred to several thousand dollars per post or promotion.


  1. Coinbase CEO hits back at SEC Lawsuit (Reuters)
  2. Doge jumps 30% on Elon Musk Tweets (CNBC)
  3. 5 Twitter Crypto scams to know (CNBC)
  4. Elon Musk hints accepting DOGE to buy Tesla’s (Forbes)

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